The team

The team

We all have our own specific task and do what we are good at. But creating something beautiful together is the best thing there is. We as a team would therefore like to work with you to realize your Rhododendron project.

Johan Maassen

Owner/Thinker

Johan started growing Rhododendrons on the Valouwe estate in the 1980s. He developed the supermarket concept through innovation in the 1990s. In the early 2000s, this thinker came up with the 'Building with Rhododendrons' concept, which has become a household name over the years.

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